How to Achieve Route Density

For lawn and landscape business owners, achieving route density is crucial to maximizing profitability and efficiency. Route density refers to the number of clients served per geographic area, and increasing it can help reduce travel time, fuel costs, and wear and tear on vehicles. In this blog post, we’ll explore four tips for improving route density and boosting your bottom line.

Tip #1: Map Out Your Service Area

One of the first steps to achieving route density is to map out your service area. This will help you identify which neighborhoods and regions you should focus on, and which areas may not be worth servicing. Use tools like Google Maps to plot out your service area and identify the most efficient routes to take. By focusing on a smaller, more concentrated service area, you can reduce travel time and costs while still serving a significant number of clients.

Learn how Lawn Buddy customer, Aaron Tiffany, took over a neighborhood to achieve route density in episode 3 of the Lawn Theory podcast.

Tip #2: Group Clients by Location

Another effective strategy for achieving route density is to group clients by location. Try to schedule jobs in the same area on the same day, rather than spreading them out throughout the week. This will allow you to serve more clients in a shorter amount of time, and reduce travel time between jobs. Additionally, grouping clients by location can help reduce the likelihood of missed appointments or delays due to traffic or other unforeseen circumstances.

Tip #3: Invest in Technology

Investing in technology can also help improve route density for lawn and landscape business owners. Use scheduling and routing software, like Lawn Buddy, to optimize your schedules and routes. By leveraging technology, you can identify opportunities to consolidate routes, optimize schedules, and reduce travel time and costs.

Tip #4: Consider Outsourcing Some Services

Finally, consider outsourcing some services to third-party providers. This can help you expand your service offerings without having to add more staff or equipment. For example, you could outsource pest control, or irrigation services to specialists in those areas. By focusing on your core competencies and outsourcing other services, you can increase efficiency and profitability while still providing a comprehensive suite of services to your clients.